On Saturday 11 July 2015, as part of a campaign to promote motor vehicle credit, RAWBANK, the leading bank in the country, organised the first open day at a car dealership in the DRC, at the new CFAO MOTORS franchise.
This was an occasion for RAWBANK to give its clients the opportunity to exclusively discover the new CFAO MOTORS DRC franchise, the largest car dealership in central Africa, while offering them preferential conditions.
During the day, CFAO offered exceptional reductions to RAWBANK clients and a guided tour of the new 10,000 m² dealership. As well as the car and motorbike showroom, clients were able to see behind the scenes at this car-industry giant, visiting the mechanical and bodywork shops, the after sales service and the express service.
RAWBANK, whose specialised sales staff were present, enabled numerous guests and clients to take out car loans to fund the purchase of a vehicle on credit, either as an impulse purchase or following a conclusive test of one of the vehicles from the wide range of brands on offer.
As a final surprise, for each purchase of a vehicle, CFAO offered a gift of a motorbike from their new range. For certain clients, this brought to mind the latest RAWBANK product, Motorbike Credit.
In order to mix business with pleasure, cocktails were served throughout the day, on the dealership’s car park, to the delight of guests.
Satisfied with the enthusiasm of clients for this first event, RAWBANK plans to do it again, extending it to its other car dealership partners throughout the country. In this way, RAWBANK is consolidating its leadership in terms of product innovation and banking services in the DRC.